Baltimore-Buffalo sets NBC Sports Digital Record for NFL Divisional Playoff Game
STAMFORD, Conn. – Jan. 20, 2021 – NBC’s broadcast of the Buffalo Bills’ 17-3 victory over the Baltimore Ravens in the AFC Divisional Playoff last weekend delivered the network’s largest Saturday primetime audience in four years, and the largest Saturday night audience on any network since last January.
The Ravens-Bills game averaged a Total Audience Delivery of 27.1 million viewers across NBC TV, Universo, NBC Sports Digital and NFL Digital platforms, and Verizon Media mobile properties, according to official data released today by Nielsen, and digital data from Adobe Analytics.
The TAD of 27.1 million viewers ranks as NBC’s most-watched Saturday primetime show in four years, since its 2016 NFC Wild Card game (Lions-Seahawks, 27.1 million, Jan. 7, 2017). In addition, the NBC audience of 26.2 million is the most-watched Saturday primetime show on any network since the Titans-Ravens 2019 AFC Divisional Playoff (1/11/20 on CBS).
Viewership on NBC peaked at 28.3 million viewers from 9:30-9:45 p.m. ET, in the second quarter. Saturday night’s game (8:16 p.m.-11:13 p.m. ET) registered a national TV household rating of 13.7/30.
Ravens-Bills delivered an Average Minute Audience (AMA) of 808,000 viewers across NBC Sports digital platforms, NFL digital platforms, Ravens and Bills mobile properties, and Verizon Media mobile properties – ranking as the most streamed NBC NFL Divisional Playoff game ever. The game’s streaming audience is also the second-largest ever for an NBC NFL Playoff game, excluding Super Bowls, trailing only last week’s Browns-Steelers Wild Card matchup.
Top Metered Markets for Ravens-Bills (based on 56 markets):
1. Buffalo 52.8/75
2. Baltimore 33.8/57
3. New Orleans 24.1/38
4. Kansas City 24.0/44
5. Pittsburgh 23.7/39
6. Cleveland 23.2/42
7. Washington, D.C. 21.4/42
8. Denver 20.6/43
9. Albuquerque 20.4/33
10. Cincinnati 20.1/39